You built the business.

Now it’s time to build yourself.

Performance coaching for founders who want to feel strong, clear, and fully in control again.

MEet Scott Huffman

I work with founders who feel like they’ve lost their edge.

I spent years building brands, launching startups, and pushing through burnout. On paper, it looked great. But behind the scenes, I was running on fumes. My body was breaking down. My mind was scattered. I knew something had to change.

So I stopped neglecting my health and started rebuilding it. I got strong. I got clear. I raised my standards.

Now I guide other founders through that same process. Not with gimmicks, but with structure, accountability, and a plan that actually fits your life.

If you’re done coasting and ready to get serious about how you feel, think, and perform, I’m your guy.

i wanted more out of life. everything changed when i started taking care of my body AND mind.

Work with me

You don’t need more hacks. You need a structure that works.

I coach founders who are ready to take themselves seriously again. In the gym, in their mind, and in their life.

If you’ve been putting your health on the back burner, running on stress and caffeine, or waking up already behind, this is where it changes.

Together, we’ll rebuild your strength, dial in your habits, and lock in the mindset to lead with clarity.

This is not about slowing down. It’s about leveling up.

Move. Create. Connect.

Move. Create. Connect.

Read       MY Story

For most of my life, I thought fulfillment came from achievement. The job title. The startup. The external win. So I chased it. I built a business that created a new category at retail and sold products around the world.

On paper, it looked like success.
But inside, I was falling apart.

That chapter forced me to go inward. I stopped looking for the answer in more and started doing the hard work of actually facing myself. The emotional, mental, and spiritual work changed everything. I got clear. I got honest. I realigned my values.

But even after all that, something was still missing. My body. I had ignored it for years. Once I started lifting and running, everything clicked. I didn’t just feel better. I felt alive.

Nine months after lacing up for the first time, I ran an ultramarathon. Not because I had something to prove, but because I finally understood the power of doing hard things on purpose.

Now I guide other founders through that same transformation. When you take care of your body and mind, everything else gets better. Your business. Your relationships. Your life.

Move. Create. Connect.

Move. Create. Connect.